Independent
End-device independent (web & app) all-in-one data analytics platform that extends the value chain of a trade show to 365 days a year
The exhibition market is changing. The analog business, that is, the event on location, remains the focus. But it needs new digital communication and trade channels to be equipped for the future. And this is exactly where we can support you.
You get to know each of your customers personally and develop new experiences and services online and offline via the data science chain of the customer journey.
Our guiding principle is always: knowing your customers’ data best. As a central data hub, we bring together all you customer data and measures. You receive direct, intelligent recommendations to demonstrate added value and generate digital turnover: From the initial contact in the scope of marketing in the trade fair lead-up, to the ticket purchase, trade fair preparation, the trade fair visit, and subsequent community extension, down to advertising for the next trade fair.
Data Scientist Partner:
Do you want to keep your visitors and exhibitors loyal? Enable your exhibitors to monetize the value chain of their trade fair presence with you? Reduce your marketing costs in the medium term? And carry out promising process optimizations on the basis of detailed analyses? Then set up your data platform for fair experiences with us.
The comprehensive exhibitor and product database is the decisive core of the data platform, AI connects this data with individual visitor interests, creates intelligent recommendation feeds (link), and plays these out in the frontend of the database.
Information from visitor registration, target group-specific queries in the course of the joint customer journey, and the selection of offers map the individual interests of the visitor.
Information on ticketing processes such as purchase, reservation, voucher use or scanning at important touchpoints, are evaluated in real time
The dashboard plays out individual service, contact, and content points between the organizer, exhibitor, and visitor along the customer and/or exhibitor journey
An easy-to-integrate Indoor Navigation & Tracking System (no additional hardware required) collects onsite real-time data from each individual visitor and connects it with offsite data in continuous comparison(For more details see: Link to News)
Benefits
If you would like answers to your questions and receive further information individually tailored to your needs, then get in touch with Georgi!
Head of Customer Empowerment
gmihov@dimedis.de Get in touch