Fair
The exhibition market is changing. The analog business, that is, the event on location, remains the focus. But it needs new digital communication and trade channels to be equipped for the future. And this is exactly where we can support you.
You get to know each of your customers personally and develop new experiences and services online and offline via the data science chain of the customer journey.
Our guiding principle is always: knowing your customers’ data best. As a central data hub, we bring together all you customer data and measures. You receive direct, intelligent recommendations to demonstrate added value and generate digital turnover: From the initial contact in the scope of marketing in the trade fair lead-up, to the ticket purchase, trade fair preparation, the trade fair visit, and subsequent community extension, down to advertising for the next trade fair.
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Highlights of the FairMate platform
These five dimedis proprietary applications are the core of our data platform for fair experiences.
Highlights
Exhibitors and product database
The comprehensive exhibitor and product database is the decisive core of the data platform, AI connects this data with individual visitor interests, creates intelligent recommendation feeds (link), and plays these out in the frontend of the database.
Registration
Information from visitor registration, target group-specific queries in the course of the joint customer journey, and the selection of offers map the individual interests of the visitor.
Ticketing
Information on ticketing processes such as purchase, reservation, voucher use or scanning at important touchpoints, are evaluated in real time
Dashboard
The dashboard plays out individual service, contact, and content points between the organizer, exhibitor, and visitor along the customer and/or exhibitor journey
Indoor Navigation & Tracking
An easy-to-integrate Indoor Navigation & Tracking System (no additional hardware required) collects onsite real-time data from each individual visitor and connects it with offsite data in continuous comparison(For more details see: Link to News)
Why should you invest in the data analytics platform?
Benefits
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Customer service
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Customer loyalty
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More efficient marketing channels
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Process optimization
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New digital revenues
Digital revenues
- Play out rule-based or personalized recommendation feeds along the entire customer journey
- Book automated content (Programmatics) on web, app, and digital signage displays
- Send location-based push notifications
- Provide lead tracking
- Share individualized tracking analytics with exhibitors
- Place static and moving content in the visitor dashboard
If you would like answers to your questions and receive further information individually tailored to your needs, then get in touch with Georgi!

Georgi Mihov
Head of Customer Empowerment
gmihov@dimedis.de Get in touch