Fair

The exhi­bi­tion mar­ket is chang­ing. The ana­log busi­ness, that is, the event on loca­tion, remains the focus. But it needs new dig­i­tal com­mu­ni­ca­tion and trade chan­nels to be equipped for the future. And this is exact­ly where we can sup­port you. 

You get to know each of your cus­tomers per­son­al­ly and devel­op new expe­ri­ences and ser­vices online and offline via the data sci­ence chain of the cus­tomer journey.

Our guid­ing prin­ci­ple is always: know­ing your cus­tomers’ data best. As a cen­tral data hub, we bring togeth­er all you cus­tomer data and mea­sures. You receive direct, intel­li­gent rec­om­men­da­tions to demon­strate added val­ue and gen­er­ate dig­i­tal turnover: From the ini­tial con­tact in the scope of mar­ket­ing in the trade fair lead-up, to the tick­et pur­chase, trade fair prepa­ra­tion, the trade fair vis­it, and sub­se­quent com­mu­ni­ty exten­sion, down to adver­tis­ing for the next trade fair.

Data Sci­en­tist Partner:

Do you want to keep your vis­i­tors and exhibitors loy­al? Enable your exhibitors to mon­e­tize the val­ue chain of their trade fair pres­ence with you? Reduce your mar­ket­ing costs in the medi­um term? And car­ry out promis­ing process opti­miza­tions on the basis of detailed analy­ses? Then set up your data plat­form for fair expe­ri­ences with us.