Software for fairs


The exhi­bi­tion mar­ket is chang­ing. The ana­log busi­ness, that is, the event on loca­tion, remains the focus. But it needs new dig­i­tal com­mu­ni­ca­tion and trade chan­nels to be equipped for the future. And this is exact­ly where we can sup­port you. 

You get to know each of your cus­tomers per­son­al­ly and devel­op new expe­ri­ences and ser­vices online and offline via the data sci­ence chain of the cus­tomer journey.

Our guid­ing prin­ci­ple is always: know­ing your cus­tomers’ data best. As a cen­tral data hub, we bring togeth­er all you cus­tomer data and mea­sures. You receive direct, intel­li­gent rec­om­men­da­tions to demon­strate added val­ue and gen­er­ate dig­i­tal turnover: From the ini­tial con­tact in the scope of mar­ket­ing in the trade fair lead-up, to the tick­et pur­chase, trade fair prepa­ra­tion, the trade fair vis­it, and sub­se­quent com­mu­ni­ty exten­sion, down to adver­tis­ing for the next trade fair. 

Our memberships

  • Fama
  • Bitkom




Device-inde­pen­dent (web & app) all-in-one data ana­lyt­ics plat­form that extends the val­ue chain of a trade fair to 365 days a year.


White-label solu­tion with uni­fied, user-friend­ly frontend


Effi­cient data col­lec­tion along the onsite & off­site cus­tomer jour­ney and sub­se­quent­ly derived AI-based rec­om­men­da­tions for action

Compatible and user-friendly

No sys­tem breaks as all the fea­tures and appli­ca­tions are devel­oped in-house 


Inter­faces for exter­nal appli­ca­tions (such as weath­er, traf­fic load)


Mod­u­lar soft­ware archi­tec­ture as soft­ware-as-a-ser­vice in user-spe­cif­ic scopes

Highlights of the FairMate platform

These five dimedis pro­pri­etary appli­ca­tions are the core of our data plat­form for fair experiences.


Exhibitors and product database

The com­pre­hen­sive exhibitor and prod­uct data­base is the deci­sive core of the data plat­form, AI con­nects this data with indi­vid­ual vis­i­tor inter­ests, cre­ates intel­li­gent rec­om­men­da­tion feeds (link), and plays these out in the fron­tend of the database.


Infor­ma­tion from vis­i­tor reg­is­tra­tion, tar­get group-spe­cif­ic queries in the course of the joint cus­tomer jour­ney, and the selec­tion of offers map the indi­vid­ual inter­ests of the visitor.


Infor­ma­tion on tick­et­ing process­es such as pur­chase, reser­va­tion, vouch­er use or scan­ning at impor­tant touch­points, are eval­u­at­ed in real time


The dash­board plays out indi­vid­ual ser­vice, con­tact, and con­tent points between the orga­niz­er, exhibitor, and vis­i­tor along the cus­tomer and/​or exhibitor journey

Indoor Navigation & Tracking

An easy-to-inte­grate Indoor Nav­i­ga­tion & Track­ing Sys­tem (no addi­tion­al hard­ware required) col­lects onsite real-time data from each indi­vid­ual vis­i­tor and con­nects it with off­site data in con­tin­u­ous com­par­i­son(For more details see: Link to News)

Why should you invest in the data ana­lyt­ics platform?


  • Cus­tomer service
  • Cus­tomer loyalty
  • Icon Marketingwege
    More effi­cient mar­ket­ing channels
  • Process opti­miza­tion
  • New dig­i­tal revenues

Dig­i­tal revenues

  • Play out rule-based or per­son­al­ized rec­om­men­da­tion feeds along the entire cus­tomer journey
  • Book auto­mat­ed con­tent (Pro­gram­mat­ics) on web, app, and dig­i­tal sig­nage displays
  • Send loca­tion-based push notifications
  • Pro­vide lead tracking
  • Share indi­vid­u­al­ized track­ing ana­lyt­ics with exhibitors
  • Place sta­t­ic and mov­ing con­tent in the vis­i­tor dashboard

If you would like answers to your ques­tions and receive fur­ther infor­ma­tion indi­vid­u­al­ly tai­lored to your needs, then get in touch with Georgi!

Georgi Mihov

Georgi Mihov

Head of Customer Empowerment
Get in touch
  • Stockholmsmaessan
  • Messe karlsruhe
  • Messe duesseldorf
  • Koelnmesse
  • Hamburg Messe
  • Stockholmsmaessan
  • Messe karlsruhe
  • Messe duesseldorf
  • Koelnmesse
  • Hamburg Messe