atlas: retail platform

atlas: the next generation AI-powered retail platform

Our cutting-edge data tool is revolutionizing the retail business with precise, real-time customer analytics. atlas combines state-of-the-art sensors with powerful demographic analysis to deliver the insights needed for data-driven decisions. It quickly and reliably provides insights from the physical world, like a physical cookie, that were previously only available online.

At every touchpoint of the physical customer journey, people leave behind a data point through interactions. This data is collected in the atlas data lake. To do this, we use state-of-the-art architecture with aws server technology for long-term scalability. Our solution transforms these impulses into valuable insights. atlas is the future-proof solution for those who want to take their customer experience and performance to the next level.

Improved customer understanding

Detailed demographic analysis
Tracking of customer flows and store traffic
Valid data and insights into customer behavior
Insights into sentiment and engagement to optimize the customer experience
Advanced attribute tracking (age groups, gender, size and more)
Support for retail media campaigns as a basis for target group-specific marketing

Intelligent analyses

Demographic profiling
Traffic flow analysis
Peak time detection
Mapping of the customer journey
24⁄7 System availability

Flexible integration and high security

Flexible integration with industry-leading sensors
Easy integration into existing infrastructure, such as databases (ERP, logistics, POS systems)
Maximum data security through privacy-by-design
Integrated data protection compliance

The benefits

Optimized customer approach

The detailed demographic analyses from atlas enable targeted playout of digital signage campaigns at the point of sale, for example via our Retail Media AdManager nova.

Increased store performance

Bringing the transparent customer journey from e‑commerce to the store. With atlas, customer flows can be monitored in real time and peak times can be identified and analyzed.

Maximized marketing efficiency

Use data-based insights from atlas to clearly identify customer needs and plan effective marketing campaigns. For example, through precise ROI measurement of campaigns, data-driven ad placement and customer demographic targeting.

Improved operations

The measurement of visitor flows at entrances and checkouts, for example (traffic pattern analysis), provides insights for optimal data-based personnel planning.

Hand in hand — kompas, nova and atlas

Perfect interaction with kompas, the optimal solution for time-saving and effective management of digital signage networks. Our solution has been continuously developed since 2005 and is very intuitive to use.

As well as with nova, the innovative retail media ad manager for the efficient marketing of digital signage networks and electronic price labels (ESLs). In addition, nova can also work with other content management systems.