Our solutions provide retailers with innovative ways to increase sales. They enhance the in-store experience and increase dwell time, increase sales through personalized interaction, and generate new revenue streams through data-driven digital advertising.
Increased merchandise sales can be achieved, for example, by automating in-store digital signage. As customers enter the store, a screen displays products of interest to them. The approach is personalized and the content individualized, as the customer’s interests are recognized based on their shopping behavior. The Lift & Learn module plays additional information or a video when the customer picks up a product or removes it from the shelf. QR codes can be used to deliver promotional messages, additional information or discounts to increase sales.
Another factor that has been proven to increase retail sales is the customer’s mood and length of stay in the store. To make the shopping experience as pleasant as possible, the in-store module provides a suitable musical background. This has been shown to influence mood, increase time spent in the store and impact sales. Digital signage automation ensures that customers identify with the products and are more likely to buy by playing images and marketing messages that are relevant to the target audience.
Another new revenue stream is the sale of in-store digital advertising space. The Programmatic Advertising module works with the digital signage software to automate the delivery of relevant content. The Closed Shop module enables retailers to sell digital advertising space in-store, increasing brand visibility at the POS and driving revenue. The Retail Media module also leverages customer behavioral insights to create more effective campaigns, whose impact can be measured and optimized to profitably deploy advertising resources and achieve the best possible results.
Every customer is unique. To succeed in the future, in-store customer engagement must be personalized and engaging. Our solutions help retailers create unique shopping experiences that delight customers and drive sales.