Dig­i­tal lead track­ing for cus­tomer acqui­si­tion. Fast, easy, efficient.


The pur­pose of a busi­ness is to gen­er­ate prof­its. That’s why com­pa­nies invest sig­nif­i­cant resources to acquire poten­tial cus­tomers. A well-designed lead track­ing sys­tem sup­ports sales and mar­ket­ing in this process, whose essen­tial task is to record and track cus­tomer con­tacts. This is much eas­i­er and more effi­cient with dig­i­tal lead tracking. 

Thanks to end-to-end dig­i­tal tick­et­ing, the basic data of the indi­vid­ual vis­i­tor is stored in the sys­tem. This in turn is stored in a QR code on the vis­i­tor badge. Via scan­ning, the con­tact infor­ma­tion is trans­ferred in real time to the lead track­ing data­base and from there con­ve­nient­ly to any com­mon CRM sys­tem. Qual­i­ta­tive leads are effort­less­ly iden­ti­fied and made avail­able to sales togeth­er with indi­vid­u­al­ly defined KPIs. 

In addi­tion to the defined leads, rel­e­vant infor­ma­tion for process opti­miza­tion is record­ed in the sys­tem, such as vis­it times, dis­tri­b­u­tion on the stand, per­son­al­ized sales suc­cess­es and more. All facts can be clear­ly read in a report­ing. Impor­tant para­me­ters of the vis­i­tor struc­ture can be derived from this information.

Leadtracking Journey

  • cus­tomiza­tion of the dash­board and KPIs accord­ing to indi­vid­ual requirements
  • easy per­son­al­iza­tion and allo­ca­tion of licens­es and devices
  • cus­tomized onboard­ing through webi­na­rs or mailings
  • upload of sales doc­u­ments for auto­mat­ic send­ing to select­ed leads
  • adding new leads via direct cre­ation or scan of the lead badge
  • exten­sive fil­ter­ing and sort­ing options to quick­ly iden­ti­fy rel­e­vant leads
  • down­load leads or trans­fer to com­pa­ny’s own CMS for fur­ther use
  • trans­mis­sion of indi­vid­ual reports for process optimization

Scan­ning hard­ware ser­vice (rental), option­al incl. pre-instal­la­tion of soft­ware and on-site support 

  • Inter­net-enabled smart­phones with QR scanner
  • Hand scan­ner
  • Scan­Points, dig­i­tal doc­u­ment exchange

We han­dle the dis­tri­b­u­tion of the appli­ca­tion to exhibitors and their onboard­ing. With­out risk and fur­ther com­mit­ment, orga­niz­ers gen­er­ate prof­its by offer­ing exhibitors a help­ful tool that pro­vides them with valu­able data about exhibitors and cus­tomers. This report­ing facil­i­tates acqui­si­tion and helps to opti­mize offered services.

Back­end service

  • fast, inde­pen­dent set-up
  • indi­vid­ual cor­po­rate design
  • cus­tomiz­able license and rights management
  • user-friend­ly oper­a­tion and fast oper­a­tional readi­ness of the app
  • sim­ple entry of con­tact data by scan­ning the QR code
  • uni­form man­age­ment of exhibitor leads on the web
  • data trans­fer to com­mon CRM sys­tems via interface
  • overview, cap­ture and pro­cess­ing of leads in real time
  • sta­tis­ti­cal pro­cess­ing of data von Leads in Echtzeit

dimedis smart.fair Magazin 2023

Detailed information about our digital services in our current “Fair Experience Magazine”
230613 DIME Grafiken Plattform06 01

The Data Plat­form is an all-in-one solu­tion con­sist­ing of indi­vid­ual appli­ca­tion mod­ules. It serves as a com­plete solu­tion, but can also be flex­i­bly adapt­ed to exist­ing cus­tomer-spe­cif­ic inte­gra­tions. The com­bi­na­tion of mod­ules cre­ates a con­tin­u­ous­ly grow­ing added val­ue for ser­vice, mar­ket­ing and dig­i­tal revenues.

This is only a small selec­tion of tech­ni­cal spec­i­fi­ca­tions. We will be hap­py to pro­vide a com­pre­hen­sive insight into func­tions and pos­si­bil­i­ties on request.

arrange non-binding consultation here