Dig­i­tal lead track­ing for cus­tomer acqui­si­tion. Fast, easy, efficient.


The pur­pose of a busi­ness is to gen­er­ate prof­its. That’s why com­pa­nies invest sig­nif­i­cant resources to acquire poten­tial cus­tomers. A well-designed lead track­ing sys­tem sup­ports sales and mar­ket­ing in this process, whose essen­tial task is to record and track cus­tomer con­tacts. This is much eas­i­er and more effi­cient with dig­i­tal lead tracking. 

Thanks to end-to-end dig­i­tal tick­et­ing, the basic data of the indi­vid­ual vis­i­tor is stored in the sys­tem. This in turn is stored in a QR code on the vis­i­tor badge. Via scan­ning, the con­tact infor­ma­tion is trans­ferred in real time to the lead track­ing data­base and from there con­ve­nient­ly to any com­mon CRM sys­tem. Qual­i­ta­tive leads are effort­less­ly iden­ti­fied and made avail­able to sales togeth­er with indi­vid­u­al­ly defined KPIs. 

In addi­tion to the defined leads, rel­e­vant infor­ma­tion for process opti­miza­tion is record­ed in the sys­tem, such as vis­it times, dis­tri­b­u­tion on the stand, per­son­al­ized sales suc­cess­es and more. All facts can be clear­ly read in a report­ing. Impor­tant para­me­ters of the vis­i­tor struc­ture can be derived from this information.

Leadtracking Journey

  • cus­tomiza­tion of the dash­board and KPIs accord­ing to indi­vid­ual requirements
  • easy per­son­al­iza­tion and allo­ca­tion of licens­es and devices
  • cus­tomized onboard­ing through webi­na­rs or mailings
  • upload of sales doc­u­ments for auto­mat­ic send­ing to select­ed leads
  • adding new leads via direct cre­ation or scan of the lead badge
  • exten­sive fil­ter­ing and sort­ing options to quick­ly iden­ti­fy rel­e­vant leads
  • down­load leads or trans­fer to com­pa­ny’s own CMS for fur­ther use
  • trans­mis­sion of indi­vid­ual reports for process optimization

Scan­ning hard­ware ser­vice (rental), option­al incl. pre-instal­la­tion of soft­ware and on-site support 

  • Inter­net-enabled smart­phones with QR scanner
  • Hand scan­ner
  • Scan­Points, dig­i­tal doc­u­ment exchange

We han­dle the dis­tri­b­u­tion of the appli­ca­tion to exhibitors and their onboard­ing. With­out risk and fur­ther com­mit­ment, orga­niz­ers gen­er­ate prof­its by offer­ing exhibitors a help­ful tool that pro­vides them with valu­able data about exhibitors and cus­tomers. This report­ing facil­i­tates acqui­si­tion and helps to opti­mize offered services.

Back­end service

  • fast, inde­pen­dent set-up
  • indi­vid­ual cor­po­rate design
  • cus­tomiz­able license and rights management
  • user-friend­ly oper­a­tion and fast oper­a­tional readi­ness of the app
  • sim­ple entry of con­tact data by scan­ning the QR code
  • uni­form man­age­ment of exhibitor leads on the web
  • data trans­fer to com­mon CRM sys­tems via interface
  • overview, cap­ture and pro­cess­ing of leads in real time
  • sta­tis­ti­cal pro­cess­ing of data von Leads in Echtzeit
230613 DIME Grafiken Plattform06 01

The Data Plat­form is an all-in-one solu­tion con­sist­ing of indi­vid­ual appli­ca­tion mod­ules. It serves as a com­plete solu­tion, but can also be flex­i­bly adapt­ed to exist­ing cus­tomer-spe­cif­ic inte­gra­tions. The com­bi­na­tion of mod­ules cre­ates a con­tin­u­ous­ly grow­ing added val­ue for ser­vice, mar­ket­ing and dig­i­tal revenues.

This is only a small selec­tion of tech­ni­cal spec­i­fi­ca­tions. We will be hap­py to pro­vide a com­pre­hen­sive insight into func­tions and pos­si­bil­i­ties on request.

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