Our retail analytics solution supports retailers with important information on branding, the store concept and customer communication. We support you in understanding your customers even better and reaching them in a more targeted manner. So that you can not only improve the customer journey at the POS, but also increase sales.
We provide many important insights into shopping behavior, walking paths, length of stay and dwell time, various conversion rates, and the demographics of your customers. The connection of the POS systems creates more far-reaching analytical possibilities through the coupling with the GDPR-compliant metadata of the sensor technology. With our systems, you can find out which digital signage spot is successful, which areas in the store are visited how often, which campaign leads to more sales, or which products customers at the POS are interested in?
By using customized algorithms and AI support, targeted advertising campaigns can be planned and partially automated, which can increase customer attention and sales. With the help of the dimedis Retail Platform, the store adapts individually to customer needs. Our platform specifically controls and supports in-store music and digital signage systems.