Retail Analytics

Our retail ana­lyt­ics solu­tion sup­ports retail­ers with impor­tant infor­ma­tion on brand­ing, the store con­cept and cus­tomer com­mu­ni­ca­tion. We sup­port you in under­stand­ing your cus­tomers even bet­ter and reach­ing them in a more tar­get­ed man­ner. So that you can not only improve the cus­tomer jour­ney at the POS, but also increase sales.

We pro­vide many impor­tant insights into shop­ping behav­ior, walk­ing paths, length of stay and dwell time, var­i­ous con­ver­sion rates, and the demo­graph­ics of your cus­tomers. The con­nec­tion of the POS sys­tems cre­ates more far-reach­ing ana­lyt­i­cal pos­si­bil­i­ties through the cou­pling with the GDPR-com­pli­ant meta­da­ta of the sen­sor tech­nol­o­gy. With our sys­tems, you can find out which dig­i­tal sig­nage spot is suc­cess­ful, which areas in the store are vis­it­ed how often, which cam­paign leads to more sales, or which prod­ucts cus­tomers at the POS are inter­est­ed in?

By using cus­tomized algo­rithms and AI sup­port, tar­get­ed adver­tis­ing cam­paigns can be planned and par­tial­ly auto­mat­ed, which can increase cus­tomer atten­tion and sales. With the help of the dimedis Retail Plat­form, the store adapts indi­vid­u­al­ly to cus­tomer needs. Our plat­form specif­i­cal­ly con­trols and sup­ports in-store music and dig­i­tal sig­nage systems.