Retail Media & Pro­gram­mat­ic Advertising

Retail media is increas­ing­ly becom­ing an inte­gral part of any media strat­e­gy. Our retail media mod­ule helps to sig­nif­i­cant­ly increase the vis­i­bil­i­ty of brands at the POS and con­sid­er­ably boost sales. Cus­tomer-spe­cif­ic shop­ping behav­ior data is ana­lyzed and cor­re­spond­ing, tar­get­ed cam­paigns are created. 

Among oth­er things, the dimedis Retail Media mod­ule man­ages the process such as the play­out rate or the release of con­tent. Our Pro­gram­mat­ic Adver­tis­ing mod­ule con­nects a wide range of Sup­ply Side Plat­form (SSP) providers and thus ensures the sale of adver­tis­ing time or space and auto­mat­ed playout. 

With retail media as well as pro­gram­mat­ic adver­tis­ing, every retail­er is not only able to reduce the costs for dig­i­tal sig­nage solu­tions, but also to gen­er­ate profits.