Retail media is increasingly becoming an integral part of any media strategy. Our retail media module helps to significantly increase the visibility of brands at the POS and considerably boost sales. Customer-specific shopping behavior data is analyzed and corresponding, targeted campaigns are created.
Among other things, the dimedis Retail Media module manages the process such as the playout rate or the release of content. Our Programmatic Advertising module connects a wide range of Supply Side Platform (SSP) providers and thus ensures the sale of advertising time or space and automated playout.
With retail media as well as programmatic advertising, every retailer is not only able to reduce the costs for digital signage solutions, but also to generate profits.