While large e‑commerce platforms know the interests of their customers, the POS-world looks different. With the help of our platform we want to help retail stores to create equal opportunities — and all of this in compliance with the GDPR.
We understand retail and offer the right solution along the entire customer journey at the POS. In this context, the dimedis Retail Platform enables the consolidation of all relevant data and insights along the omnichannel customer journey.
Our technologies, from intelligent state of the art sensor technology to the digital receipt, offers the possibility to analyze the customer in a multi-layered way and to act with the help of the acquired, GDPR-compliant data.
This enables our system to communicate with the customer in real time about personalized content, and it continues to learn from shopping behavior to make valuable predictions.