dimedis and Marketing of Moments establish joint venture “dimedis Moments” – the first comprehensive commerce media package for trade fairs

A new busi­ness mod­el for tomor­row’s trade fairs

Togeth­er with Mar­ket­ing of Moments GmbH, we are offi­cial­ly launch­ing our joint ven­ture dimedis Moments GmbH, bring­ing a fresh wave of inno­va­tion to the trade fair world.

For many years, we have been work­ing to make trade fairs more dig­i­tal, smarter, and more data-dri­ven. With dimedis Moments, we are now tak­ing the next big step: We are com­bin­ing our tech­no­log­i­cal exper­tise in dig­i­tal vis­i­tor guid­ance, dig­i­tal wayfind­ing sys­tems, and trade fair man­age­ment soft­ware with the com­merce and retail media know-how of Mar­ket­ing of Moments to cre­ate an offer­ing that has nev­er exist­ed in this form before. Den­nis Götze (Mar­ket­ing of Moments) and Geor­gi Mihov (dimedis) joint­ly form the man­age­ment team of dimedis Moments.

Our approach with dimedis Moments: From analy­sis to monetization

Analy­sis & consulting

We know from expe­ri­ence that a suc­cess­ful com­merce media strat­e­gy for trade shows does not start with tech­nol­o­gy, but with con­sult­ing. That is why we start every project with a thor­ough analy­sis. In joint work­shops, we exam­ine the exist­ing media land­scape, eval­u­ate exist­ing inven­to­ries, and pay par­tic­u­lar atten­tion to the issue of data con­sent, which is indis­pens­able as the basis for any form of dig­i­tal marketing.

Infra­struc­ture

On this basis, we cre­ate the nec­es­sary tech­ni­cal infra­struc­ture. This includes, among oth­er things, set­ting up a cus­tomer data plat­form, inte­grat­ing rel­e­vant APIs, and pro­fes­sion­al con­sent man­age­ment. We also seam­less­ly inte­grate exist­ing trade fair soft­ware and dig­i­tal touch­points such as DOOH spaces, web, and apps to cre­ate a holis­tic tech­ni­cal foundation.

Media prod­ucts

Based on this, we devel­op spe­cif­ic media prod­ucts that can be mar­ket­ed effec­tive­ly. This includes both tra­di­tion­al onsite for­mats and off­site and dig­i­tal retar­get­ing options. Our goal is to cre­ate for­mats that work across plat­forms and open up new reach for trade fair orga­niz­ers and brands.

Mon­i­tor­ing & reporting

Final­ly, we ensure sus­tain­able mon­e­ti­za­tion. We mea­sure the per­for­mance of all mea­sures, pro­vide trans­par­ent dash­boards and reports, and feed the data obtained back into the sys­tems. On this basis, we con­tin­u­ous­ly opti­mize the strat­e­gy and sup­port the expan­sion of fur­ther com­merce media potential.

With its found­ing, MoM and we are send­ing a clear sig­nal for inno­va­tion and growth in the trade fair mar­ket. dimedis Moments is the first com­pa­ny to com­bine tech­nol­o­gy, data, and mar­ket­ing into a com­pre­hen­sive com­merce media pack­age, prepar­ing trade fairs for the next lev­el of digitalization.