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New Director of Sales: Michael Volland joins dimedis

The former xplace managing director and co-founder has joined dimedis: Since mid-August, Michael Volland has been serving as Director of Sales for the CMS provider working with Koelnmesse.

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Michael Volland Director of Sales bei dimedis en

Born in a small vil­lage in north­ern Hesse, Michael Vol­land entered the dig­i­tal indus­try ear­ly on through his own star­tups. In 2002, he found­ed xplace GmbH, a first mover in the field of dig­i­tal sig­nage and in-store solu­tions, which lat­er became part of the Media-Sat­urn Group. Build­ing the com­pa­ny dur­ing this time shaped his under­stand­ing of emerg­ing mar­kets and strength­ened his abil­i­ty to estab­lish sus­tain­able structures.

From 2019 to 2025, he was co-founder and man­ag­ing direc­tor of REAL­TALE GmbH in Hanover. With the VAUND brand, he intro­duced an inno­v­a­tive retail-as-a-ser­vice con­cept and devel­oped flag­ship stores and shop-in-shop for­mats – for exam­ple with Bre­uninger, Engel­horn, L&T and Lodenfrey.

Michael Vol­land now brings this expe­ri­ence into his new role at dimedis.

For 25 years, my professional passion has been for brick-and-mortar retail: as a service provider supporting digital customer journeys at the point of sale, as a retailer with a retail-as-a-service business model, and now – back to the roots – as part of the dimedis team. I’m really looking forward to contributing to dimedis’ success story and helping shape data-driven customer experiences at the POS.

Out­side of work, Vol­land is a well-round­ed indi­vid­ual. He enjoys spend­ing time with his fam­i­ly, is pas­sion­ate about road cycling, and is a reg­u­lar runner.

An excel­lent oppor­tu­ni­ty to meet the new Direc­tor of Sales in per­son will be at the con­nect cir­cle, tak­ing place from Sep­tem­ber 25 – 26, 2025, in Cologne. This exclu­sive indus­try event brings togeth­er deci­sion-mak­ers from the trade fair, event, retail, and cor­po­rate sec­tors. In addi­tion to inspir­ing keynotes and pan­els fea­tur­ing high-pro­file speak­ers – includ­ing rep­re­sen­ta­tives from Koel­n­messe, Messe Düs­sel­dorf, XXXLutz, NOMOO, and any­bill – atten­dees can expect a diverse pro­gram of expert ses­sions, hands-on best prac­tices, and an exclu­sive net­work­ing din­ner on the first evening.

Par­tic­i­pa­tion is free of charge, but space is lim­it­ed. Ear­ly reg­is­tra­tion is recommended.
More infor­ma­tion and reg­is­tra­tion avail­able at: con​nect​-cir​cle​.dimedis​.io