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Using Retail Media Efficiently: dimedis introduces kompas connect for brick-and-mortar retailers

Marketing digital advertising spaces in retail is now easier, faster, and more efficient: dimedis and One Tech Group present kompas connect, an innovative solution for automated, programmatic marketing at the POS. The new platform allows retailers to seamlessly manage and maximize the potential of their digital advertising spaces.

    retail

Retail Media dimedis Onetechgrou

dimedis and One Tech Group are mak­ing it eas­i­er for retail­ers to enter the world of retail media. Togeth­er, they are launch­ing a new prod­uct: kom­pas con­nect. This solu­tion is designed specif­i­cal­ly for brick-and-mor­tar retail­ers, enabling them to mar­ket their dig­i­tal screens as adver­tis­ing space. kom­pas con­nect was devel­oped with the retail sec­tor in mind and con­nects dig­i­tal screens auto­mat­i­cal­ly with adver­tis­ing sys­tems – with no tech­ni­cal over­head required. The high­light: from set­up to the first ad dis­play takes less than an hour. This address­es a key con­cern for many retail­ers: they want to mon­e­tize their dig­i­tal touch­points at the point of sale quick­ly, eas­i­ly, and with full control.

Retail Media – Designed with Retailers in Mind

kom­pas con­nect is a stream­lined ver­sion of the proven dig­i­tal sig­nage soft­ware kom­pas, devel­oped specif­i­cal­ly for retail media. At its core is the direct con­nec­tion to One Tech Group’s retail media plat­form, and through it, to the inte­grat­ed sup­ply-side plat­form (SSP) SSP1. This gives retail­ers a scal­able sys­tem that is ready to use imme­di­ate­ly – with zero tech­ni­cal effort.

With kompas connect, we offer a retail media marketing system that is ready for immediate use – focused on the essentials, clear, efficient, and stable.

Patrick Apolinarski, CEO of dimedis.

Technology in the Background, added Value in the Foreground

kom­pas con­nect plays mar­ket­ed con­tent reli­ably and syn­chro­nous­ly – with intel­li­gent fall­back log­ic. Retail­ers ben­e­fit from an auto­mat­ed roll­out: new screens are inte­grat­ed in no time and can be mar­ket­ed imme­di­ate­ly. Loca­tion assign­ment, self-report­ing, and mon­i­tor­ing run auto­mat­i­cal­ly. All the inte­gra­tor has to do is hang up the screen and con­nect the play­er. The play­er starts with a pre­con­fig­ured kom­pas con­nect image. It auto­mat­i­cal­ly logs into the back­end via QR code. Loca­tion, play­er ID, and oth­er infor­ma­tion are record­ed imme­di­ate­ly and trans­mit­ted direct­ly to the One Tech Group OTG plat­form. This makes it clear that a new screen is ready and can be mar­ket­ed imme­di­ate­ly. Pro­gram­mat­ic con­tent is run­ning with­in minutes.

Through the direct con­nec­tion to SSP1, retail inven­to­ries can be made avail­able direct­ly for pro­gram­mat­i­cal­ly booked adver­tis­ing cam­paigns. Retail­ers can con­trol their adver­tis­ing times indi­vid­u­al­ly. The con­tent is cached local­ly, which increas­es stability.

The combination of the One Tech Group Retail Media Platform and kompas connect brings real added value to retail media projects. Network owners can easily and efficiently market and manage their inventory across all campaign types without significant technical effort.

Daniel Siegmund, Founder and Managing Director of One Tech Group

Rollout already underway

Ini­tial dis­cus­sions with retail­ers have already tak­en place. 

The prod­uct itself is avail­able now. kom­pas con­nect makes retail media easy – for retail­ers who want to gen­er­ate new rev­enue with­out bur­den­ing their IT departments.

The solu­tion com­ple­ments dimedis’ port­fo­lio with a spe­cial­ized prod­uct for a rapid­ly grow­ing market.