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Retail Experience

Finding paths & understanding interests at Abu Dhabi Mall

With more than 200 stores, a food court and a cin­e­ma, Abu Dhabi Mall has been one of the busiest shop­ping cen­ters in the heart of Abu Dhabi for more than 20 years. The ​“Heart of the City” offers world-famous brands as well as typ­i­cal region­al prod­ucts. Already in 2015, our wayfind­ing sys­tem kom­pas WayFind­ing was installed there.
Product retail

Technology

  • Inte­gra­tor: FAN­NA Tech­nol­o­gy, Abu Dhabi
  • Hard­ware: 15 x 55“ Touch­screens with inte­grat­ed PC
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Chal­lenge

In addi­tion to the Eng­lish lan­guage, it was essen­tial for the oper­a­tors to offer the sys­tem in Ara­bic. This had a con­sid­er­able influ­ence on the design of the user inter­face: all but­tons and infor­ma­tion texts had to be read­able from left to right as well as from right to left, and the design could not be impaired by this.

The sys­tem also had to serve as a source of infor­ma­tion not only for the vis­i­tors, but also for the oper­a­tor: What and how do vis­i­tors search? Which stores are searched for par­tic­u­lar­ly fre­quent­ly or rarely? At what times is the sys­tem used and how much?

Solu­tion

More than 1,000 vis­i­tors use the sys­tem every day to get infor­ma­tion about stores, prod­ucts and ser­vices via the intu­itive ​“Logo­Cloud” devel­oped by dimedis. In the back­end, it is pre­cise­ly logged which search terms lead to nowhere there and do not deliv­er any match­ing deals. Using an intu­itive inter­face, employ­ees in the mar­ket­ing depart­ment now assign the search terms to one or more stores. In this way, the sys­tem is con­stant­ly learn­ing. Of course, the behav­ior of vis­i­tors to the mall is also doc­u­ment­ed and eval­u­at­ed in order to fur­ther improve ser­vices and the selec­tion of stores.