Software for retail

SPAR trusts dimedis for its employees and customers

Die SPAR Öster­re­ich-Gruppe betreibt in sieben Län­dern rund 3.000 Lebens­mit­telmärk­te (SPAR, EUROSPAR, INTER­SPAR), 30 Shop­ping-Malls und rund 250 Hervis-Sport­fach­märk­te. Unsere Dig­i­­tal-Sig­­nage-Soft­­ware kommt in mehreren dieser Geschäfts­bere­ichen zum Einsatz.

Technology

  • Inte­gra­tor: Peak­me­dia
  • Hard­ware: Philips, Sam­sung, etc.
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Chal­lenge

A par­tic­u­lar­ly flex­i­ble Con­tent Man­age­ment Sys­tem was sought as well as a reli­able dig­i­tal sig­nage solu­tion, to simul­ta­ne­ous­ly play out adverts at the POS, guide vis­i­tors through the huge shop­ping malls, and keep thou­sands of employ­ees con­stant­ly up to date with all the required information.

Solu­tion

SPAR pur­pose­ful­ly played out its mes­sages at the point of sale using our dig­i­tal sig­nage soft­ware. Our touch­screen sys­tem is already in oper­a­tion in ten of the SPAR Euro­pean Shop­ping Cen­ters, where they are being suc­ces­sive­ly sup­ple­ment­ed with wayfind­ing. This enables us to not only guide vis­i­tors quick­ly to their goal, but also gath­er valu­able insight for SPAR about vis­i­tor num­bers, prod­uct inter­est etc. Ulti­mate­ly, we feed over 17,000 employ­ees with the inter­ac­tive employ­ee infor­ma­tion sys­tem every day, with every­thing from inter­nal news to weath­er reports — and we also pro­vide access to sched­ules, data­bas­es, and e‑learning.